Private landlords' income has risen for a second quarter, says new research.

Findings from a survey commissioned by mortgage company Paragon say that yield rates are up from 6.2 per cent last quarter.

Paragon's managing director John Heron said that private landlords are currently enjoying a "strong yield level".

They continue to receive demand from sectors that have traditionally rented privately such as students and migrant workers, he added.

As returns from savings accounts remain poor Mr Heron said that investors are likely to be attracted to the buy-to-let market.

To fund their investments Mr Heron called upon the government to encourage lending to private landlords.

Despite the rise in yields, another survey suggests that it really does matter to tenants who their landlord is.

Smartlandlord.co.uk asked respondents how they would react to renting from different celebrity landlords.

While many said they would pay a premium of almost ten per cent to rent from George Clooney, tenants said they would demand a discount of more than 25 per cent from Anthea Turner's husband Grant Bovey.

Written by Sarah FieldADNFCR-2002-ID-19265503-ADNFCR

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