Landlords, how to get your property on Rightmove.

  1. Introduction
  2. What Online Letting Agents offer
  3. Choice of Online Letting Agents
  4. How to choose an Online Letting Agent

Rightmove is the biggest property site in the UK, and it's where the majority of tenants will be looking for their next rental property. This means getting your rental property on Rightmove quickly, is key to finding tenants fast. The problem is that it's not possible to list your rental property on Rightmove and the other important lettings sites like Zoopla and FindaProperty except through a letting agent. And traditional high street agents can be expensive. However there is a new breed of agent offering a more affordable way to advertise on Rightmove: "the online letting agent".

Upad.co.uk seems to be the largest, and is recognised by the respected associations such as the National Landlords Association (NLA) and the Association of Residential Lettings Agents (ARLA). But there are others around, including Discount Letting, Urban Sales &lettings &Virtual Letz.

The service offered by the online letting agents varies, but a common theme is allowing landlords to take responsibility for their own viewings (i.e they get to meet tenants and show them the property themselves).

Here are the key things they offer:

  1. Your rental property on Rightmove, Findaproperty, Primelocation, Zoopla, Gumtree and many more. They should go live within 12 hours, some online letting agents take up to 48.
  2. The online letting agent will deal with tenant enquiries and introduce you to them.
  3. You get to meet with the tenants and show them around.
  4. The online letting agent will deal with the tenant referencing and create a tenancy agreement.

 

How to choose an online letting agent

There is a boggling range of prices and services available from online letting agents, and there is no standard package. Every online letting agent offers something different, so the best bet is to do your homework and don't just choose the lowest price. It costs online lettings agents' money to provide a great service, so lower prices may mean corners are being cut.

Here are the things you want to look for when choosing an online letting agent. It is definitely worth calling and asking before you list your property.

  1. Opening hours — How long are they open and how many days? Short opening hours will lead to lost tenant enquiries. Additionally give them a call and see how quickly they response to your enquiry.
  2. Limited time? — Some online letting agents have limited listing periods with a renewal fee if you'd like to extend your listing. This gives the letting agent an incentive to let your property slowly. Not what you need in an agent.
  3. Distribution network — Only a few online letting agents list properties on Rightmove, and only one (Upad) also lists on Gumtree. You want as large a distribution network as possible.
  4. How long does it take to get onto the portals? If you list before mid afternoon, you should be able to go live the same day.
  5. How do online letting agents deal with enquiries? The best way to find out is to search for an online letting agent's properties on Rightmove, Zoopla, FindaProperty etc and make an email enquiry. The good online letting agents should respond quickly.
  6. Online letting agents also provide many of the other essential landlord services but at a fixed price, meaning you can choose the landlord services that suit you. Services like: Professional Photography, Floor-plans, Gas Safety Certificates, Inventories and EPCs. Check to see which agents offer these.

Because of their quick, effective and affordable service, online letting agents are letting thousands of properties a month and growing fast. See how online letting agents can get help you get your rental property on Rightmove today...and find you new tenants.